Beth Goodrham helps women refind their ‘style mojo'. As a stylist, fashion writer and presenter on QVC, she helps women to create their perfect wardrobe ‘so that whatever situation, they will feel confident, not self conscious.’
We love that sentiment here at Air & Grace. We believe you shouldn’t have to compromise with comfort and style.. our shoes are testament to that!
We caught up with Beth in between her busy meetings and appointments to find out a bit more about her…
What was your first ever job?
I was 16 years old and I worked in the lingerie department of M&S in Nottingham. I was determined to work for M&S – no one else would do! I badgered them relentlessly and I think that they finally relented just to keep me quiet.
How did you become a stylist?
I first came across a styling course when I was on maternity leave with our third child. Up until then I don’t think that I was aware that it could become my career, although I had always styled friends in my spare time. After going back to work after maternity leave, the subject raised its head again and I was encouraged to go on the course by my friends and family. There was no turning back from there! I handed my notice in, set up my styling business and I haven’t looked back since.
What does your typical day look like?
Oh golly, my work is now so varied that it’s hard to say. No two days are ever the same! I could be styling an individual client in the shops, or working through a lady’s wardrobe at home. I could be presenting a Style event, working on QVC, liaising with a brand over an upcoming project or creating content for my blog. That’s what I love about my job – there are always so many exciting things going on!
What’s your ideal weekend?
My ideal weekend would probably be 3 days long – not two. Well, you did say “ideal”! But if I could only have two days, Saturday would definitely start with a run with my friends. It’s a great way to catch up and process the week.
I would then go out for brunch with the family before time travelling to Wales, again with my friends, for a wander around Beaumaris and a long walk along Newborough beach. The evening would be spent in front of the fire drinking fizz, eating chocolate caramel shortbread and laughing hysterically at absolutely nothing.
Sunday would also start with a run and then I would time travel home where I would watch a film in front of the fire with the family before cooking a big roast for everyone – complete with a sticky toffee pudding or chocolate trifle. I love that feeling when everyone is full and happy, plus it’s a great time for us all to be together. If it was the summer it would be pretty similar but the fires would be outside. Other than when I was running or on the beach, I would most likely be wearing my Air & Grace trainers – and that’s no word of a lie!
What’s the one thing you’d now say to your 25 year old self?
Listen to your gut instinct, it’s usually right. And learn that people’s responses often say more about how they’re feeling than it does about you, so don’t take things too personally. You will meet an amazing man who will become your husband and you will have three beautiful children and some wonderful friends so just enjoy where you’re at for now. Oh and your thighs will actually get better with age!
If you weren’t a stylist… what would you be doing? What would be your ideal Plan B career choice?
Being a stylist was my Plan B. I wouldn’t swap it for anything. But investigating air crashes has always fascinated me.
What Air & Grace SS18 style are you most looking forward to adding to your wardrobe next?
Can I say all of them? Anything with leopard print, neon, glitter or tassels would do me just fine!