Air & Grace make ‘astonishingly comfortable’* shoes that quite simply look amazing.
Throughout her 20 year career working in the footwear industry, our founder Claire often found herself the only woman in the room at range meetings fighting the case for shoes women actually wanted to wear...
Frustrated with the notion that comfort and style could not co-exist, she took the leap to go it alone and create Air & Grace - shoes as covetable as they are comfortable.
*India Knight, The Sunday Times
Hidden in the soles of our trainers our Tender Loving Air® footbed means you never have to sacrifice comfort for style. Our boots and espadrilles also benefit from layers of high performance cushioning foam, incorporated into the shoe itself, to make them feel like wearing trainers!
Our shoes are designed to transcend seasonal fast fashion fads.
We believe true style doesn't expire after 6 months. For this reason we created our Permanent Collection - styles to cherish from season to season, and we make a promise to keep the same price all year round.
We mix it up a bit with our seasonal collections, still with the same ethos and produced in small quantities to minimise waste.
Our small team based in London designs everything from the seed of an idea. Each style goes through as many iterations and wear trials as it takes to make it the very best it can possibly be. On average our development process takes a year from start to finish.
We care about how our shoes are made and the welfare of the people making them. That's why we partner with high quality, family-run factories in Portugal and Spain who are proud to have passed their skills from generation to generation. European production also limits the miles our shoes travel.