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GABY x AIR & GRACE

by Abby Fry |

A LIMITED EDITION COLLABORATION IN AID OF THE PRINCE’S TRUST

As the locked-down summer of 2020 stretches in front of us, and holidays seem a distant dream, we took a moment to look back a few months to the launch of a very special pair of Air & Grace trainers, that from their initial conception, were all about spreading some joy, and in the end made a huge difference to those needing that positive boost just a little more than most.  

 

THE IDEA

Sending messages of positivity and support has never been so important. So, when the lovely Gaby Roslin came to us with an idea to “spread the joy” of her love of walking in aid of The Prince’s Trust, we jumped at the chance. 

“As an avid walker and Air & Grace addict (I have five pairs!) it was only natural for me to collaborate with Claire and her team to create a pair of trainers that could be worn to withstand city pavement pounding... For me, walking has a multitude of benefits, not only physically but mentally as well.”

 

THE SHOE

Born out of Gaby's love for our classic Copeland trainer and her passion for bright uplifting colours, the limited edition style featured multi coloured neon highlights. 

“I love bright colours, so what better way to spread joy than by combining a unique blend of electric colour with comfort, quality and style in a pair of shoes you will wear all day, every day.”

For every pair purchased we committed to donating £50 to The Prince’s Trust, and Gaby generously waived her design fee for this project to ensure the maximum donation amount possible. 

 

THE LAUNCH

The day of launch quickly arrived. We had originally planned a launch party, but due to COVID-19 this had to be cancelled. So, a virtual launch it was! The trainers went live at 8am, and we were blown away by the response. In just a few hours, our Gaby x Air & Grace limited edition collaboration had SOLD OUT!

It meant so much to the team at Air & Grace to be able to #spreadthejoy through the sale of these trainers, and support such an amazing cause. We hadn’t anticipated such a HUGE response so quickly, so for the rest of that week, we donated 10% of all our website sales to The Prince’s Trust in order to continue our support. 

In total, we raised an amazing £9250 for The Prince’s Trust. 

  

HOW WE HELPED

The Prince’s Trust is committed to helping and supporting young people find the tools and confidence to develop bright futures and careers, no matter what cards they have been dealt.

According to research published by The Prince’s Trust in May 2020, 

almost half of young people say they don’t feel in control of their lives. That's up 38% from five months ago.”

The Prince’s Trust deliver one-on-one support, advice and guidance for young people to continue to develop their confidence. During this difficult time where access to jobs, training and education could be limited, their support is vital. 

They are constantly seeking new ways to provide even better support for young people. Whether this is through a focus on the skills that help young people to succeed, or innovative ways to reach the most vulnerable people, The Prince’s Trust helps to transform young lives. 

 Calista Holmes, Senior Manager, The Prince’s Trust.

“We were thrilled to be working with Air & Grace, particularly at a time when young people were been particularly impacted by COVID-19. Funds raised helped support young people during uncertain times. From helping young people to keep learning to helping them re-build their confidence, reskill or find a job, funds helped to ensure no one was left behind. We thank Air & Grace and all customers who helped raise funds for young people at this unprecedented time.”

 

From all of us at Air & Grace, thank YOU for making this collaboration such a success. It means the world to us, and everyone who benefited from this support.