We do things differently

What makes our shoes so special? Read on....

Timeless Style

We’re not interested in fast fashion fads. For us, buying fewer and choosing better is what matters. That’s why every shoe we create is inspired by real life and designed to transcend seasons.

Made with care

We're passionate about responsible manufacturing. Our materials are sourced from accredited suppliers who operate to the highest standards, and manufacturing our shoes in Europe means fewer miles to travel.

New Arrivals & Bestsellers

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We've done the legwork on comfort

Hidden in our trainers you’ll find our patented Tender Loving Air® comfort sole that made us famous.

We're told it's like walking on a cloud...

"Not only are they super stylish, they are the most comfortable trainers I own!”


Thank goodness I have found this brand! The most comfortable trainers ever."


Most favourite pair of shoes I’ve ever bought...Buy them, twice."


Created by women, for women

After 20 years creating footwear ranges for international brands, our founder Claire became increasingly frustrated with the idea that comfort and style couldn't exist.

Nine years on and we're now a small but mighty team of specialists, putting our heart and sole into every shoe we create.


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