At Air & Grace we take a different approach to Black Friday. We know the cycle of endless discounting and throwaway fashion has a huge impact on our planet.
Instead of discounting we're doing something special. We're partnering with our friends Trees for Cities to #brightentheday with a colourful take on our classic Roxy Platform Trainers. For every pair of shoes purchased from the collection, we're planting a tree in an urban woodland in the UK.
We always create shoes to be cherished - to love not to landfill. We believe in offering the same high-quality shoes that will work hard in your wardrobe, at a fair price, all year round. We commit to ensuring our shoes tread lightly, and always manufacture in small batches to avoid overproduction and waste. This special edition collection is no different.
Say Hello to The Rainbow Collection.
7 colours of the rainbow… Each produced in limited numbers and of course our Tender Loving Air® footbed is hidden inside for cloud soft underfoot comfort.
Multi coloured eyelets, stunning Rainbow Air & Grace logo and your choice of metallic detailing on the back.
Creating the Rainbow
It all started with a team meeting, and a sheet of colour swatches. As you know we're not fans of Black Friday so we struck upon the idea of brightening the day by adding some colour and the seed of an idea was sewn - Rainbow Roxy!
Once we had selected our very own Air & Grace rainbow, it was on to the details. The eyelets proved a little harder than we thought to find our perfect match in small quantities, but we worked closely with our brilliant sourcing partner in Portugal and got there in the end. The photo below was our first trial.
After we saw the first samples, we all loved the Rainbow Roxy, but the extra special Air & Grace flair wasn't quite there yet...
We brainstormed our ideas around the office, and finally agreed that a Rainbow logo was just the extra colour pop needed. Our factories told us this would need a special printing process, but we just had to give it a go...
We were over the moon when Claire sent photos of the first trial from Portugal, or should we say over the rainbow...
That was it - the finishing touch! Our colourful creations were complete.
We're so excited to finally reveal the rainbow collection and we hope you love it as much as we do.