The Original Cru

It's been 5 years since we first launched our iconic style, Cru.

First gracing the 'grid in 2018, you went wild for these styles

To celebrate, we've launched a special limited a edition run of one of the original Cru, Dotty Print!

So, we thought we'd take a little trip down memory lane, and tell you more about the story behind the design...

Hand Crafted

Meaning 'Vintage' in French, the original Cru range was designed to have a ‘vintage look’, each one is individually hand distressed by our team of shoe experts in Portugal.

Minimising Waste

It’s really important to us that we design shoes that transcend fast fashion fads and always make in small batches to minimise waste.

Avoiding waste is also built into our design process, we think first about how to re-use existing lasts and cutting knives (the tools we use to produce your shoes).

Designed with longevity in mind

5 years on, and still some of our most popular styles, the Cru range proves our belief that true style has no expiration date.

Designed to slot perfectly into your everyday wardrobe, the original Cru are crafted in a gorgeous neutral colour palette to perfectly compliment your look.

Thank you for being a part of our brand journey

Trends may change, but these styles have stayed consistent in our wardrobes, and yours! With hundreds of 5-star reviews, we love that you love them just as much as we do.

As a small independent business, we really do appreciate every order. Whether you joined the Cru 5 years ago, or 5 days ago! 

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