Stylist Live Behind the Scenes

November 15, 2018By Abby Fry

It's been a hectic month here at Air & Grace HQ! If you don't follow us on Instagram, you may not have seen all of our behind the scenes stories leading up to one of our biggest events of the year... From spray painting our stall design, to packing up stock, we've been running around getting prepared for Stylist Live 2018. Despite a few hiccups in the week running up to the event (namely painting one of our stall walls the wrong colour!) we had a blooming GREAT weekend. Fancy a behind-the-scenes look at our time at Stylist Live? Then read on...

The Set Up:

The week leading up to Stylist Live was a rush of exciting preparations, planning and packing! First things first, STOCK! We took almost our entire collection to Stylist, plus a sneaky peek at our new boot: Stellar! That took a lot of packing up, let us tell you... Next it's the STALL. We had our usual Stall C35, right by the Gordon's Gin Bar. Not planned, we swear! Claire and Mr. Grace spent the Thursday before Stylist painting away, putting up shelves & getting the stall looking Air & Grace ready... Finally, it was STYLING time! Which pairs go where? How can we be extra eye-catching for those who didn't know about Air & Grace? We think our hot pink @dresslikeamum collaboration wall helped a bit. Did we mention we ran a special re-release of the sold-out Carnivale Rainbow Trainers especially for Stylist!?

The Event:

Stylist Live holds a place close to Air & Grace's heart. 4 years ago our founder Claire & Mr. Grace drove a van full of shoes from Portugal to London Olympia, the same venue as Stylist!

Since then, we've launched collaborations, met so many of our wonderful customers, and this year we even won an award!

On the anniversary of our 4th birthday, at the end of our second day at the show, Air & Grace won the “Best Independent Business of the Year” award at the Stylist Live Retail Awards 2018!

This is the first time Stylist Live have had the Retail Awards & we couldn’t be happier to win an award in the place that started everything for us...

A MESSAGE FROM CLAIRE:

"I could not be more shocked, happy & emotional. A HUGE THANK YOU to each & every one of you for supporting Air & Grace. We have an amazing customer base & I’m incredibly lucky to have your support. I count myself lucky every day to have Team A&G - without these superwomen it would never happen. Of course, my brilliant mum, the best inspiration a girl can ever have.Thank you to Stylist Live for helping make dreams come true!"