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SS20 Planning | LINEAPELLE

25 Feb, 2019

SS20 Planning | LINEAPELLE


Last week Claire jetted off to Italy on the hunt for all the components that will make up the Spring/Summer 2020 Collection... Super exciting, right? 

So we thought that we'd give you a little insight on how our shoes are created, right from the very beginning! 


It all starts with a blank sheet of paper... 

We started by asking our lovely Instagram followers what they would like to see from us next Summer. 

Thank you so much to everyone who commented on the post!  

We've had loads of fab ideas from all of you... We'll do our best to make them come to life!

Then it's off to Lineapelle, in Milan. An international exhibition of leather, accessories, components, fabrics, synthetics and models to source materials. 

Decisions decisions...

With so much to choose from, Claire always has a tough job on her hands. From studs to suede, we're sourcing it all...


This is when we really see the shoes come to life... 

Mock-ups of the designs are created and sent over to our factories to work their magic.

Here's an example of the mock-up for Starlight! 


Samples are sent to us to check designs, fit-test and wear trial to make sure we're happy with the final product before the shoes are made. 

This goes for all our collections, whether we're talking trainers, high tops, boots or espadrilles.

This is a little behind the scenes picture of Alto Blue & Green Glitter being made!

Perfecting and Editing

The final step in our process can take a little while, as we work with our factories to get each shoe absolutely perfect. You know each and every shoe is made with love, and lots of the range are finished by hand... Like our Stellar boots!

It's a lot of work, but it's worth it. 

We'll be sharing lots more behind the scenes content as our Spring Summer 2020 Collection comes together... Stay tuned!

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