We are teaming up with The King’s Trust, and lots of other amazing brands to support young women, and champion gender equality in the workplace through The Brilliant Breakfast.
The King’s Trust are aiming to raise £1 million to empower, inspire and support young women across the UK, and we are so excited to be involved in this amazing campaign.
All the money raised by The Brilliant Breakfast is going directly to the cause, supporting young women across the programmes run by The King’s Trust.
The programmes offered by the charity give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The King’s Trust move into work, education or training.
We are thrilled to be working with The King's Trust again after the success of our two previous International Women's Day campaigns. You can read more about our collaboration with the fabulous Gaby Roslin here.
This week, we’ll be hosting a super exciting online Breakfast event over on our Instagram to raise money for this brilliant cause, so make sure you’re following us over at @airandgrace. Check out the event info below:
| Wednesday 13th October: 10am |
INSTAGRAM LIVE: Our founder Claire Burrows chats with celebrity stylist Martine Alexander on all things styling, small business and BRAND NEW boots! |
10% of sales on this day will go to The King's Trust
10% of sales on this day will go to The King's Trust
Why do young women need our help?
The King’s Trust Youth Index has shown over several years that young women tend to show lower overall wellbeing and are often more likely to feel anxious and stressed.
- A quarter (25%) of young women said the pandemic has destroyed their career hopes.
- Almost a quarter (23%) do not feel confident about their future work.
- More than half (54%) also say it's harder to ask for employment help as "everyone needs it at the moment".
- For young people not in education, employment or training (NEETs), almost half (48%) say they "can’t see an end" to their unemployment and 65 % agree that the longer they are jobless, the worse they feel about themselves.
- Young women are more likely to feel like their work and career aspirations have been damaged, with 66% of young women saying getting a new job now feels “impossible” because of the competition, in comparison to 54% of men.
We’re raising money for wonderful women like Grace:
Start your day with a Brilliant Breakfast with Air & Grace that will change lives - by raising money for young women in the UK who need our support, helping them to wake up to a more positive future.
Update: 14th October
We are thrilled to announce that yesterday we raised £1,500 for The King's Trust Brilliant Breakfast through our Instagram live with our lovely founder Claire & the fabulous Martine.
If you missed it, don't worry! You can catch up on our IGTV or on the blog for all the styling tips and tricks from Martine, and a look at our gorgeous new boots collection (if we do say so ourselves).
THANK YOU for helping us help The King's Trust to change lives by raising money for the amazing young women in the UK who need our support.
You can donate directly to The King's Trust over on their website. https://www.thebrilliantbreakfast.co.uk/
No matter how big or small, every donation helps to make a difference.
We had so much fun, thank you again to everyone who joined us, commented and purchased! It really means the world.
Team A&G x
